MY PERSPECTIVE

Your brand is more than a logo; it's everything

Your brand is more than a heroic mission statement, a fancy logo, a slick tagline, or a pretty Instagram grid. Sadly, this textbook view of your brand is having you play small, and it's time to change that. Because here's the thing: Your brand IS the critical catalyst to driving sustainable business growth. 

Your brand informs how you communicate, the customer experiences you need to deliver, and how you prioritize the decisions you make for your business.

Here's the thing I want you to remember: what you sell is a commodity—a product or service that can be easily replaced or replicated. But your brand, on the other hand, is the secret sauce that allows you to stand out from your competitors, attract your tribe of clients, be memorable, and establish the required foundation for growing a successful business today.

I've spent 20+ years of my career building some of the biggest brands in the world to scrappy startups and small businesses. I've learned what works and what doesn't, and my goal is to help you think and play bigger about how your brand can transform your business and life without sucking you dry of time or money.